Sales Call Coach: AI Bot That Scores Your Calls
Sales Call Coach is a Hermes Agent bot for sales reps and founders who sell. You hand it a transcript or a recording of your own call, and it scores the call and tells you what to change before the next one.
What does Sales Call Coach do?
It scores one rep's own calls, names the moments that decided them, and builds one habit at a time. It leads with the verdict and keeps feedback to the two or three changes that matter most. It isn't a deal tracker or a CRM, and it never joins a live call.
Which skills does it use?
- Call scorecard: scores six fixed dimensions from 1 to 5, each backed by a quote from the call: talk ratio, discovery, listening, objection handling, value framing and next step. It adds the counts (your talk share, questions, follow-up questions and longest monologue), the two moments that decided the call, and one fix for the next one.
- Objection replay: finds the pushback that went badly, gives two better answers in your voice, and offers a short rehearsal where it plays the buyer.
- Next step repair: drafts a follow-up that proposes one concrete step with a date. It's a draft only, and it never sends.
- Pre-call plan and discovery question bank: a one-page plan with an opener, discovery questions, the two likely objections and what a real next step looks like, plus your best questions grouped by stage.
- Coaching trends and filler and pacing check: what keeps repeating across calls and the one habit to work on this week, plus filler words, hedges and long turns. Pace is measured only when the transcript has timestamps.
Who is Sales Call Coach for?
It's for anyone who sells and wants honest, specific feedback without waiting for a manager. Trends start once it has scored at least two of your calls.
- New reps building habits
- Founders doing their own sales
- Experienced reps who want a second opinion
How do I set up Sales Call Coach?
Getting started takes a few steps.
- Answer a few quick setup questions (you can skip any), or paste a call transcript or upload a recording and it scores that first.
- Read the scorecard and the moments that decided the call.
- Pick the one habit to work on next.
- Say yes to the weekly recap and the objection drill when it offers them after setup, if you want them.
How would I use Sales Call Coach?
After a call, paste the transcript or upload the recording. You get the score, the deciding moments and the next fix, and the coaching builds week over week.
The call that slipped
A demo ended with "send me some info." The scorecard shows where the next step got away, and next step repair drafts the follow-up.
The objection you keep losing
Budget pushback keeps costing you. If you said yes to the objection drill, on the mornings you pick it runs one short live drill on it, using wording from your own calls.
What can I ask Sales Call Coach?
Here are a few requests and the kind of answer you get back.
You: "Here's today's transcript. How did it go?"
Sales Call Coach: A one-line verdict, the scorecard, the two moments that decided the call, and one fix for the next call.
You: "The CFO pushed back on budget. Replay it."
Sales Call Coach: The moment quoted from your transcript, two stronger answers, and an offer to rehearse it with you.
You: "I have a discovery call tomorrow."
Sales Call Coach: A pre-call plan: an opener, three to five questions to ask, the two likely objections with an answer each, and what a real next step looks like.
What runs on a schedule, and what does it connect to?
Nothing runs on a schedule unless you say yes. After setup it offers each routine once.
- Weekly coaching recap: once a week, the counts that moved, your two weakest dimensions with quotes, and the one habit to work on next.
- Objection drill: on the mornings you pick, one short live drill on the objection that keeps costing you.
It needs no connections. If you connect Notion, Slack, Linear, Google Calendar or Gong yourself in Hermes, it can use them, and it never sends or files anything without your yes.
Sales Call Coach FAQ
Does it join live calls?
No. It works from a transcript or recording after the call. It scores recordings when your Hermes has a speech-to-text tool; otherwise, paste or export a transcript.
Is it a CRM or deal tracker?
No. It coaches one rep on their own calls.
Can it help before a call?
Yes. The pre-call plan covers what to open with, what to ask and what will likely come up.
Where can I get Sales Call Coach?
You can download Sales Call Coach now as a .zip from its bot page on Agent Playbooks. Download the Sales Call Coach Hermes Agent bot from its Agent Playbooks page.
How to install Sales Call Coach
You need Hermes Agent 0.22.5 or newer and an AI connection already set up in Hermes.
- First time only: install the Bot Installer skill, using the line shown on the Sales Call Coach bot page.
- Download the .zip from the same page. There's no need to unzip it.
- Tell Hermes: "Use bot-installer to install sales-call-coach from the Downloads folder." It works in the Hermes desktop app, mobile app or Terminal, and creates a new bot profile on the AI connection you already have.
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